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Posted: Friday, February 2, 2018 11:58 PM

Requisition ID 53264BR
Title Senior Brand Director, Launch Readiness GLP:1
Job Category Marketing
Job Description
Leads and sets US strategic direction and business plans for Oral Semaglutide aligned to Novo Nordisk strategies. In coordination with Headquarters, will develop and implement effective pre and post:launch plans in order to maximize revenue, market share and profitability goals. Has significant decision:making authority and influence on impacting revenue, market share and profitability goals. Leads the annual brand and portfolio strategy planning processes to drive integrated customer centric strategies and programming. Significant contributor to the global strategy for the portfolio by working closely with Global Marketing and Medical team members by participating on cross:functional and Global Extended Brand Teams and Core Commercialization Team. Oversight of the U.S Extended Brand team and interacts extensively with other functions within Novo Nordisk. Leads expert advisory discussions and represents the brand plans in management discussions.
Reports to the Vice President (VP). Works closely with other Brand teams, Managed Markets, Customer Relationship Marketing, Market Shaping, and Marketing Effectiveness. Works in close collaboration with other departments such as Field Sales, Managed Care, Trade and Government, Medical, Regulatory, Legal personnel as well as participating on global teams for designated brands. External relationships include those with key thought leaders and professional services vendors such as agencies, consultants, etc.
Essential Functions
Strategy development and business planning: Develops the US commercial launch strategy, long range forecasts, and annual business plans. Provides leadership oversight in developing and executing the overall pre:launch and launch strategic and tactical brand plans in alignment with Global Marketing, this includes in:depth market analysis, market research activities, customer/patient centric innovative programming, Healthcare Professional (HCP) and Patient marketing tactics and different market shaping initiatives including but not limited to Key Opinion Leaders (KOL) development, advisory boards, clinical communications and medical education programs. Oversees the development of personal and non:personal HCP promotional materials. Ensures alignment of brand positioning, segmentation, messaging and overall objectives. Works closely with field sales to ensure marketing programs that are developed strongly support their direct and indirect needs with customers and drive appropriate Return on Investment (ROI). Proactively communicates and collaborates with Centers of Excellence (COEs) and others to ensure transparent communications and alignment of strategies and tactics within and outside the department.
Financial and resource planning: Develops short and long term forecasts based on market dynamics, commercial inputs and macro:economic environment with Commercial Effectiveness. Ensures marketing resources have been appropriately identified and are efficiently being utilized to reach ambitious goals and achieving profitability target. Responsible for overseeing multi:million:dollar marketing budget and ensures budget remains on track. Identifies plans and allocates resources with respect to staffing and / or outsourcing to ensure coverage for all marketing initiatives in conjunction with portfolio Vice President.
Resource optimizations: Evaluates and oversees ROI and key metrics. Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure effectiveness of all brand and portfolio:related initiatives. Ensures short and long:term sales/marketing and market share objectives are met. Regularly reviews current program progress to ensure profitability/budget goals are on track.
Market understanding and insights: Applies deep market insights and understanding of market trends, co


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